best facebook ad objective for app downloads

Avoid targeting Facebook fans of the page as they have already seen the post. Whichever Facebook post performs better it can be further amplified with paid ads.īased on the best practice mentioned above, it makes sense to target your Facebook Ad to ‘Friends of Fans’ or a Lookalike audience. Test these formats over the course of a couple of days to find appealing time slots. Start with different formats of the same content (different calls-to-action, headlines, a couple of different images, etc.). To optimise your Facebook Ad for engagement, test it out as a ‘free’ Facebook organic post first before you boost it for post engagement. Engagement can be measured with metrics such as likes, shares, comments and photo views. This objective will help you increase the engagement of a single Facebook post. Here each goal is explained in detail to help support your decision: 1. In order to maximise your marketing goals, it is important to choose a suitable ad objective. It means one can better decide the desired action or objective to best market his/her product or service via Facebook. In early 2012 Facebook introduced ‘ad objectives’ for their ads model.īeing aware of these goals and knowing when each goal should be selected and used is imperative. Social media marketing continues to evolve, and the industry giant Facebook leads much of that evolution. Whether your goal is to increase conversions, build brand awareness or simply gain a greater following, Facebook is an excellent platform to help you achieve your targets – specifically in the advertising space. (This post was written by Sunandita Nijhawan over in our Sydney office)

Best facebook ad objective for app downloads